Story behind the brand
I have ALWAYS been different. I was labeled "weird" or "odd" and I thought something was wrong with me because I was different. It wasn't until recently that I discovered that there wasn't anything wrong with me; my being unique made me awesome! I had to learn to truly love myself and when I did, I saw the world differently. I realized that I didn't want to be like everyone else. This resulted in ultimate freedom! I don't have to change who I am to please anyone. I love myself just as I am and nothing else matters! (That's why this smile is so important!)
I started this brand hoping to kill the notion that you have to fit in or follow what everyone else is doing. Some of the dopest people are those that don't care about fitting in but they create their own lanes in life! Don't follow the crowd; make them want to follow you!
In 2021, I changed the o's in "Uncommon" to x's so it's now "UNCXMMXN". I thought it looked cool but not only that. The X's add meaning to the brand. X out what people think of you. X out trying to follow the crowd. And X out your fear of being different. I've already expressed that being different is a good thing so go on and stand out on purpose!
This is more than just t-shirts and hoodies. It's a message to the world:
"X out your fear of being different and stand out on purpose!"