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Story behind the brand

I have ALWAYS been different. I was labeled "weird" or "odd". I thought something was wrong with me because I was different. It wasn't until recently that I discovered that there wasn't anything wrong with me; my being unique made me awesome! I had to learn to love myself and when I did, I saw the world differently. I realized that I didn't want to be like everyone else. This resulted in ultimate freedom! I don't have to change who I am to please anyone. I love myself just as I am and nothing else matters!
The message of this brand is dare to be different, don't be afraid to stand out, create your own path and do so boldly and unapologetically! Follow your dreams, take the world by force and above all, love yourself!


Be you, and ROCK IT!